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That's "Shoppertainment" Rich Testa Lights a Furniture Store Jumping with Jellybeans
Byline: Robert Cashill Even by the standards of offbeat consumer concepts, combining a furniture store with an IMAX theatre is a risky idea, given ......(Continue Reading) Running on Empty
Byline: Margery Weinstein When sales are better than expected, most catalogers are thrilled. Then again, "better than expected" also means ......(Continue Reading)Data Tables Sell Dinner Tables
Data Tables Sell Dinner Tables.(customer database as marketing tools)...(Continue Reading)Online furniture gold rush - Brief Article
Are catalogers failing to stake their claim? Before Pottery Barn proved them wrong in the early '90s, many catalogers believed that few customers would ever buy a sofa through the mail. Now consu...(Continue Reading)Restoration Hardware Restores Itself
Byline: BETH NEGUS VIVEIROS Restoration Hardware is looking forward to a year of profitability after spending four years repositioning the brand. The company opened its first store in 1985 in E...(Continue Reading)
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